My new book helps research projects communicate

I am writing a book. This will be number 12 (or 11, depending on how you count), and I would like your feedback. The book will be based on my experiences from many years of research projects, all of whom have had the same problems: When it came to "dissemination and exploitation", they fell flat on their faces.
The book was triggered by the EU requiring more exploitation from research projects in FP7, a consequence of the politicians (finally!) recognizing that research is nice and fun to do, but it does not add value unless it turns the innovations of the project to innovaions.
Here is the table of contents, I will come back with more as it crystallizes. If you have an opinion, please post it as a comment, and I will include it in the work (with credits), and/or respond as the matter requires.
Here is what it looks like now:
Preface 2
Chapter 1: How to communicate innovations 4
Chapter 2: The role of the innovation communicator 7
Chapter 3: Innovation communication in the EU 7th Framework 11
Chapter 4: Using the communications toolbox 27
Chapter 5: The language of dissemination 34
Chapter 6: Internal communication 38
Chapter 7: Scientific publications 43
Chapter 8: Magazines and books 51
Chapter 9: Conferences , Workshops, and dedicated dissemination forums 58
Chapter 10: Trade fairs 73
Chapter 11: Open Source software communities 80
Chapter 12: Popular press, radio, TV 83
Chapter 13: Blogs and bloggers 86
Chapter 14: Other ways of disseminating your results 89
Chapter 15: Project website and blog 93
Chapter 16: Concertation Actions 103
Chapter 17: Technology Platforms 107
Chapter 18: Dedicated dissemination forums 115
Chapter 19: Measuring your dissemination 120
Chapter 20: Measuring your exploitation 134
Chapter 21: Standardization Planning and execution 136
Chapter 22: Product development 143
Chapter 23: Conclusion 147

What is missing, what should be more stressed? Looking forward to your feedback!