Mass innovation instead of mass production

I have been so busy, inventing things, and innovating. In particular, talking to a company who we hope to work with. And trying to solve their problems. First understanding them, of course.
In the process, I found this cool animation by Charles Leadbeater, a guy who also sounds interesting, about mass innovation: How people co-invent. Now this is old hat for most of us, but he draws consequences in different directions - about organization, and about creativity. I love his presentations, especially "why good managers hate innovation" - it is so right!
Our CEO just told our managers they were now to be called leaders. Yeah, right. Being a leader, I believe it when I see it. They should read Leadbeater, but they should apply it even more.